We conducted a thorough benchmarking of Agnostic against its direct and indirect competitors, mapping out their value propositions, target audiences, and go-to-market strategies. This analysis revealed both gaps in the current market offering and areas where Agnostic could uniquely position itself. By highlighting differentiators such as product strengths, narrative opportunities, and community potential, we provided Agnostic with actionable insights to refine its strategic positioning.

Leveraging the insights from our market research and comparative analysis, we advised Agnostic on a comprehensive brand and communication strategy aimed at boosting market presence, reinforcing credibility, and driving user acquisition. Beyond strategy, we developed practical solutions to amplify Agnostic’s visibility across key audiences, positioning it as a distinct and influential player in the on-chain data ecosystem.

Turning vision into action, we created and supported the execution of the Builder Month alongside iExec. We aligned internal teams with external partners to ensure a flawless execution reinforcing iExec’s new positioning. Our focus was not only to make the brand compelling and credible, but also on proving real adoption through tangible integrations. Under our strategic direction, Builder Month spotlighted iExec’s builders, showcased live privacy use cases, and positioned iExec as a leading force in privacy innovation.