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Pyth Network aimed to increase its brand and product visibility within the French crypto ecosystem while fostering an engaged local community. The goal was to connect with top-tier KOLs and media outlets to strengthen credibility and awareness.
The first phase focused on establishing a robust and active French community centered on Pyth’s products and services. Strategic activations and partnerships were designed to attract users, builders, and investors.
The second phase emphasized educating the French crypto audience about Pyth’s technology and offerings. Complex concepts were simplified through targeted content, ensuring accurate messaging while boosting engagement.
Top-tier French KOLs and media outlets were identified, engaged, and coordinated to create high-quality, consistent coverage of Pyth Network.
Concise briefs were developed to help partners understand and accurately communicate the technology behind dYdX Unlimited. We reviewed hours of video content and multi-page articles to ensure consistency, accuracy, and alignment with dYdX’s narrative.
More than 3 million impressions and views were achieved throughout the campaign. 1,718,667 are video views, while1,462,955 are written impressions.
More than 106 pieces of content were published and reviewed across 12 partners. These contents were disseminated across various channels, including social networks, media articles, newsletters etc.
Impact recorded 44,530 clips during the entire campaign. The appendix contains other conversion statistics, such as the number of accounts created and the number of KYC accounts.
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