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Sui aimed to establish and expand its presence in France, a strategic hub within Europe’s crypto landscape. The objective was to drive awareness while laying the groundwork for credibility and community building, ultimately providing a strong foundation on which to scale.
We designed a holistic GTM strategy for Sui’s entry into France, taking a comprehensive approach to market positioning. The strategy targeted all audiences in the French crypto ecosystem, with a primary focus on nurturing Sui’s core community first, building a strong foundation before expanding to wider audiences.
Social media strategy and its execution were central to the GTM plan. We implemented a targeted content calendar tailored to the French crypto audience, combining consistent posting, audience engagement tactics, and locally adapted messaging. We leveraged our network of KOLs and media partners to generate continuous content creation around Sui, amplifying visibility and strengthening credibility within the French crypto community.
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We tapped our VC arm and industry connections to create business opportunities that extend beyond visibility. By bridging market entry with investor relations, we supported Sui in building not only a community but also access to the right business conversations at the right time.
We supported Sui Connect Paris, Sui’s flagship community event, which brought together over 400 attendees and key KOLs. Our involvement helped generate organic buzz reinforcing Sui’s local presence, and fostering community engagement.
More than 3 million impressions and views were achieved throughout the campaign. 1,718,667 are video views, while1,462,955 are written impressions.
More than 106 pieces of content were published and reviewed across 12 partners. These contents were disseminated across various channels, including social networks, media articles, newsletters etc.
Impact recorded 44,530 clips during the entire campaign. The appendix contains other conversion statistics, such as the number of accounts created and the number of KYC accounts.
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